Privacy policy
How we process personal data in imvi: the app and the account at app.imvilabs.com.
Last updated: 2026-11-09
Who is responsible
IMVI Labs AB is the data controller.
- Company number
- 559330-4651
- Address
- Kompassgatan 26, 211 17 Malmö, Sweden
- support@imvilabs.com
What we process
- Email address and name: sign-in and messages about the account.
- Birth month, never the date: fitting tests and training to age.
- Pupillary distance (PD): placing the image correctly in front of each eye.
- Answers to questions about reading and reading test results: following progress. The answers may be health data.
- Training: when, for how long and with which picture or streaming service.
- Connected phones, orders and support requests.
Children are added by the adult who holds the account. That adult can see, change and delete the child’s data.
Why
- To provide the service you bought (contract).
- For support, security and email offers to customers, which you can decline (legitimate interest).
- To keep accounting records of purchases (legal obligation).
- For research and development of the method, using data without names or email, combined so that no individual can be identified. Before using data that can be linked to a person, we ask for consent.
How long
As long as the account exists. An account unused for 12 months is deleted. Purchase records are kept for seven years under Swedish accounting law.
Delete your account
- Email support@imvilabs.com from the account’s email address.
- We delete the account, its family members, tests and training within 30 days.
- Only purchase records are kept, for seven years under Swedish accounting law.
Your rights
You can access, correct, delete or move your data and object to its processing. Email support@imvilabs.com. You can complain to the Swedish Authority for Privacy Protection (IMY).